Southwest Creations is a contract manufacturing business with an ambitious social mission: to alleviate poverty and build economic opportunity across generations.
Our dual purpose creates dual, parallel objectives:
- Run a profitable business that provides well-paying, quality jobs for women.
- Increase workers’ employability with an infrastructure of programs and support that build skills and assets, helping employees:
- Succeed in the workplace
- Achieve economic stability
- Increase their employable skills
- Gain access to healthcare resources
- Support their children’s academic achievement
- Become an effective advocate
- Become leaders in their families and communities
Having a good job is a first step in creating a cycle of intergenerational wealth, but women from low-income communities, and those for whom English is a second language, face major barriers, lacking the experience and resources necessary to compete in the job market.
Our Buena Fe Working Family programs address the myriad challenges faced by low-income workers and their families, offering a benefits package targeted to their needs. Our programs teach language, leadership and computer skills, as well as financial literacy, helping employees acquire skills and assets that can lift them out of poverty. Access to community healthcare resources is also provided.
Offering these programs in a supportive work environment eliminates the isolation faced by many low-income women, as peers provide support and encouragement. Many of our employees have achieved fluency in English, earned GEDs, acquired citizenship, and learned how to advocate for a quality education for their children in Albuquerque Public Schools. Additionally, three employees sit on our board of directors, ensuring that as we grow and expand, we remain focused on our founding mission.
